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This Privacy Policy
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Madabout Publishing Ltd, together with its Purple Ads Affiliates
(defined at Clause 9 below) ("Purple Ads"), is committed to
protecting your personal information and other data provided to
us via this and any other Purple Ads web site ("Web Site").
Please read this Privacy Policy carefully as it contains
important information about the use of information that you
provide to us. This Privacy Policy explains what information
Purple Ads collects about you, and how we collect and use your
information, including setting out the circumstances where we
could provide it to third parties. You should also read the
separate User
Terms applicable to this Web Site.
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| 2. |
What information do we collect and what do we do with it?
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2.1. |
To take advantage of some of our services (such as setting up My
Ads on the Web Site) you will be required to log on
or register with the Web Site. We may use your IP address to
help diagnose problems with our server and to administer our Web
Site. The information will be collected when you register with
the Web Site in order to use any of the services available via
the Web Site.
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2.2. |
If you choose to advertise on the Web Site, certain personal
information or data about you will be captured electronically. In the event that such personal information or data
is part of your advert, such personal information or data will
be posted to the Web Site, as applicable, and may by accessed by
users of the Web Site.
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2.3. |
We will use the information that we collect to personalise your
experience on the Web Site, to help you log on in future and to
continue to use the Web Site.
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2.4. |
We also monitor traffic patterns and usage of our Web Site to
help us improve our Web Site design and layout. We may pass this
information to our partners or other third parties but it will
not contain any personally identifying information.
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2.5. |
We may use your information to notify you of news about Purple
Ads,
changes to the Web Site, special events or new services or
products that we think may interest you. If, at any time, you
would rather not receive any such information, please
tick the relevant "opt-out" box on your 'personal information page'
under the My Ads section.
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2.6. |
If you want to update any of your information held by Purple
Ads, you can do this by going to your 'personal information
page' under the My Ads section.
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2.7. |
Purple Ads reserves the right to access and disclose personal data or
information to comply with applicable laws and lawful government
requests, to operate its systems properly, or to protect itself
or its users.
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| 3. |
Sharing of Information with Third Parties
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3.1. |
Purple Ads will not share any information collected about you to
third parties.
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| 4. |
Your Consent
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4.1. |
You acknowledge and agree that:
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4.1.1. |
in
the course of using this Web Site or registering with it and any
services offered via this Web Site, certain information about
you will be captured electronically or otherwise and transmitted
to Purple Ads; and
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4.1.2. |
Purple Ads may send your information outside of the European Economic
Area for processing or use in accordance with this Privacy
Policy.
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4.2. |
You consent to the use, storage, or processing of your personal
information by Purple Ads (or any third party Purple Ads uses for carrying
out credit checks) for the purposes of carrying out any credit
checks in the event that you enter into any financial
transaction with Purple Ads.
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4.3. |
If ordered by a court of competent jurisdiction to provide any
of your personal information collected by Purple Ads as described in
this Privacy Policy, you consent to Purple Ads providing such
personal information to that court in accordance with the
court's instructions.
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4.4. |
By using this Web Site, you expressly agree to the collection
and use of your information as set out above for the purposes
set out in this Privacy Policy.
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| 5. |
Data Protection Indemnity
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For the purpose of the Data Protection Act 1998, you acknowledge
that in the course of you advertising goods or services on our
Web Site, certain personal data about your employees, agents or
subcontractors or certain personal data of third parties
appearing in the advertising you requested to appear on our Web
Site may be captured electronically or otherwise by us. If this
is the case, you shall ensure that you have obtained the express
consent of any employees, agents, subcontractors or any
applicable third parties to the transfer of their personal data
to us to use, store and process such personal information for
the purposes set out in this Privacy Policy, including where
such personal data forms part of the advertising and is posted
to the Web Site for accessed by users inside and outside of the
European Economic Area. You shall indemnify Purple Ads from and
against all claims by any employees, agents, subcontractors or
any third parties arising out of your failure to obtain the
consent described in this paragraph 5.
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| 6. |
Our Responsibilities - How does Purple Ads protect user
information?
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6.1. |
When you enter into on-line credit or other payment card
transactions (e.g. ordering advertising services on the Web
Site), we offer the use of a secure server. The secure server
software encrypts the information that you input before it is
transmitted to us. To prevent unauthorised access, we follow
legally required security procedures in the storage and
disclosure of information that you have given to us. This means
that sometimes we may ask for proof of identity before we
disclose personal information to you.
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6.2. |
Areas of the Web Site where transactions are entered into,
reviewed or transmitted may be password protected. You can help
to preserve your privacy by never sharing your password with
anyone else.
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6.3. |
We seek to limit our employees' access to your information about
you to those employees who need to have such information to
service your account. We emphasise to our employees the
confidential nature of user information and the high level of
importance that Purple Ads places on maintaining this
confidentiality.
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| 7. |
What are 'Cookies' and how do we use them?
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7.1. |
A cookie is a piece of information that is stored on your
computer's hard drive or held in memory by your web browser. On
visiting the Web Site, a cookie may be placed on your computer
automatically by our systems. The next time you visit the Web
Site, the cookie in your computer's hard drive or web browser
will be used to identify your computer to our Web Site. Most
browsers accept cookies automatically, but usually you can alter
the settings of your browser to prevent automatic acceptance. If
you choose not to receive cookies your experience of using the Web Site
my be impacted.
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7.2. |
We may conduct analyses of user traffic. These analyses will be
performed through the use of IP addresses and cookies which are
required to ensure a consistent secure server connection and to
identify you when you visit the Web Site, as well as collecting
information regarding your browsing habits to build up a
demographic profile.
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7.3. |
More information regarding the use of cookies can be found at
http://www.cookiecentral.com.
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| 8. |
Changes to Privacy Policy
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We reserve the right to add to or change the terms of this
Privacy Policy in our sole discretion, without prior notice to
you. If we change this Privacy Policy, we will post the new
Privacy Policy on the Web Site, and it will become effective
from the time of posting to the Web Site. Please visit this
Privacy Policy on a regular basis to make sure you have read the
latest version and you understand what we do with your
information. Wherever possible, we will give you notice of any
changes prior to their implementation.
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| 9. |
General
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In this privacy policy, "Purple Ads Affiliates" shall mean any
subsidiary or holding company of Purple Ads, or any subsidiary
of Madabout Publishing Ltd, the holding company of Purple Ads, all as
defined by Section 736 of the Companies Act 1985, as amended by
the Companies Act 1989.
"Purple Ads Affiliate" shall mean one of the Purple
Ads Affiliates, as
applicable.
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10. |
Feedback
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If you have any queries or problems with regard to this Privacy
Policy or the uses to which we put your information, please
e-mail us at
privacy@purpleads.com |
